2026 Playbook · Free for pros

The Black Friday Bookup

Run your own November extension sale with our step-by-step guide.

What to text, post and email, and the day to send each one, so you end November with more extension clients booked and their hair already ordered.

The playbook is free for licensed pros. Log in to download it, or apply for a pro account. Approval typically takes less than 24 hours.

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Every November your clients are waiting for a deal. This year you can give them that deal, but more importantly, still make money on it. You run it as your own salon's sale.

Kristi Founder

How it works

Four steps to a booked November

  1. 01

    Choose your offer

    The biggest discount your clients get from you all year, as one simple deal that runs all November.

  2. 02

    Pick who hears first

    Clients due for a move-up, clients you haven't seen in a while, and people who have asked about extensions.

  3. 03

    Follow the calendar

    Up to four texts per client, posts, stories, two short videos and one email, each on its own day.

  4. 04

    Order hair when she says yes

    Match her with the Color Ring, take payment for her hair and order it from us the same day at our sale price. Her install date can come later.

What's inside

Everything is written for you

Every text, caption and script is ready to copy. Swap in your name and your prices and send.

  1. 04 Your offer and your numbers Three ways to run your offer, with room to write your own prices.
  2. 06 Who to text first Three client groups, each with its own first text.
  3. 08 Your November, day by day Every text, post, story and video on its own day.
  4. 10 Ready-to-send texts For each group, plus what to say when she replies.
  5. 16 Posts and captions A graphic and a caption for every post day.
  6. 18 Stories and short video Story sequences and two short video scripts.
  7. 22 Email template One email for clients who don't text with you.
  8. 23 The holiday consult The script that ends with her hair paid for and ordered.
  9. 24 Rebook before she leaves Fill January and February from your chair.
  10. 25 Keep count A weekly tracker so you know what worked.

The calendar

November at a glance

  1. Fri Nov 6

    First texts to move-up and lapsed clients. Your sale post, story and email go out.

  2. Mon Nov 9

    Text the people who have asked about extensions, and post your first video.

  3. Mon Nov 16

    Text clients with a holiday or event coming up.

  4. Wed Nov 18

    Text clients who already wear extensions.

  5. Mon Nov 23

    Text everyone who hasn't booked yet, and post your second video.

  6. Thu Nov 26

    Thanksgiving. No texts, no posts.

  7. Fri Nov 27

    Black Friday. Follow up with anyone who didn't answer on Nov 23, and share your sale story.

  8. Sat Nov 28

    Small Business Saturday. Post, and share the last days story.

  9. Mon Nov 30

    Cyber Monday. Last texts go out. Order hair by 11:59 PM Arizona time to get the sale price.

Canva templates

Make every post yours

Every post and story in the playbook, ready for your photos and your handle. A free Canva account is enough.

  1. 1 Open a template below
  2. 2 Select Use template
  3. 3 Swap in your photos, offer and end date
Stories 9:16 · Pros only
Posts 4:5 · Pros only
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Our pro sale · Nov 1 to 30

Your hair is on sale too

Order her hair the day she says yes and you pay our sale price. Discounts apply automatically at checkout, no code needed.

Huge discounts for registered pros on hair, tools, and education.

All November. Order by Mon Nov 30, 11:59 PM Arizona time.

Ready to book up your November?

Your first texts go out Friday, Nov 6.

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  • Free delivery

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  • 99.9% Perfect Performance

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  • Rewards

    on every order.

  • Customer service

    Mon-Fri 10am-6pm MST