A NEW ERA IS HERE
ALL NEW SUPERWEFT & SECRETAPES 2.0 NOW IN STOCK
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Learn Live!
Deaducation
Announced!
Learn the business of extensions and the methodology that beginner and advanced extension artists are raving about: The Drop Dead Method.
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New Merch
Limited Edish
Beanies
Small batch run of beanies, these always sell out fast. 
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New Product
Dead
Thread
Premium bonded nylon thread for less tangles.
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A new level of
professional
Extensions
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The World's Slimmest Non-Shedding

Handtieds

with SeamShield™ protection

Zero shedding, thanks to a special flexible coating along the braided weft that is completely invisible
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Invisible Adhesive

Tape-Ins

with DirectInjection™ wefts
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Cuttable and stackable

FlatWefts

the machine-tied and handtied hybrid
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Death to bad Hair

Built For The Artist

Better hair means better results! Every aspect of Drop Dead is done with intention and an artist-centric focus. We’ve spent 4 years in relentless testing to ethically source and manufacture the highest quality hair in the world—hair that had proper strand thickness and porosity to deliver desired results. We then developed the processing and construction specifications so that our hair would be an industry leader in five areas: weft construction, density, longevity, feel and color customization. The combination of these five key improvements  are what we call the “Drop Dead Difference”.  

Death to bad hair

BUILT FOR THE ARTIST

Better hair means better results! Every aspect of Drop Dead is done with intention and an artist-centric focus. We’ve spent 4 years in relentless testing to ethically source and manufacture the highest quality hair in the world—hair that had proper strand thickness and porosity to deliver desired results. We then developed the processing and construction specifications so that our hair would be an industry leader in five areas: weft construction, density, longevity, feel and color customization. The combination of these five key improvements  are what we call the “Drop Dead Difference”.  
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Thicker Hair, With The Perfect Ratio


Our Signature Features: DuoDensity® & BalancedBlend®

All Drop Dead hair, no matter the weft type, features the industry’s best density ratio of full length hairs. DuoDensity means the double-drawn hair bundle has 40% minimum of full length hairs, when other brands who claim to be double-drawn typically only have a density of 15-20%. What no one ever talks about however, may even be the more important factor— the ratio balance of short and medium hairs also included in the bundle. Our hair has been intentionally crafted with a unique balance of short and medium hairs in each bundle to allow for a natural appearance when placed. This means less cutting, easier blending, and happier clients. Say hello to the Drop Dead BalancedBlend®.
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A Curated Canvas From End-To-End


Color Calibrated From Root To End With ClearCanvas®

Premium extensions should have the same consistent tone of color from root to end. Unfortunately, most brands know their clientele will never notice slight discoloration differences at the ends. But we know better. With a calibration process, Drop Dead hair is an incredibly consistent shade all the way through. Not only is it color calibrated, but also is coating and chemical free. This is what we call ClearCanvas. The hair is ready to be toned and colored, without the use of any clarifiers. We recommend against the use of harsh clarifiers.
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Hair to die for


Hair That Stands Above The Rest

All Drop Dead hair extensions are manufactured with the highest quality raw materials and processed using gentle practices all according to our standards. We opt for highly expensive processing methods in order to achieve the best possible product. Our hair isn’t the cheapest, because that is not our goal. Our goal is to deliver a product unlike any other. Drop Dead hair is ethically and responsibly sourced and manufactured in factories that comply with child labor laws and are audited by third parties regularly for fair practice.

hair to die for

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